Music |Tour Marketing

We love working in the music niche. On one side you have entertainers that need to maximize revenue and cover touring costs and are quite amenable to coporate participation and on the other hand you have brands that understand the very nature of the power of engaging music fans of all ages.

Social Media has changed the music business forever. If recording artists are not significantly engaging with their current fans and cultivating new ones they are truly missing out on a great opportunity.

As for brands interacting with entertainers, the climate has never been better. no longer are entertainers adverse to participating with marketing endeavors. No one is called a “sell-out” anymore. It’s accepted and expected.

Listen to Brad Wavra, Vice President of Touring at Live Nation, as he talks about how Social Media has changed the way people discover music, and how Live Nation and similar companies can leverage these new distribution channels to their advantage.

Concert tour marketing and music marketing in general provides a great vehicle for a happy marriage of brand and entertainer wherein the fan is the ultimate benefactor of the synergy of the relationship.

Whether you are a recording artis looking to increase your distribution, cover tour costs or increase your fan base, or if you are a brand that can significantly benefit from the affinity of associating with an entertainer, we can create, design and manage a campaign that serves to fulfill the criteria of both entertainer and brand.